Overlaps and Underpinnings – Content Strategy and IA February 10, 2011

You’ve no doubt heard the buzz that 2011 is the “year of content strategy” (just like 2010 was supposed to be).

You’ve read blog posts, magazine articles, heard podcasts and watched videos on the topic. You’ve got deliverable lists that include content audits, taxonomies, labeling guidelines, etc. Sound familiar? Isn’t that what many of you are already doing? Does that make you a content strategist?

For our February meeting, Chris Moritz, Digital Content Strategy Manager at Campbell Ewald, will provide his definition of the practice of content strategy and where it overlaps and diverges from information architecture. We’ll discuss the maddening ambiguity and energizing opportunity of the pairing and partnership of these critical disciplines.

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