The conference is for businesses interested in opening discussions with their customers by using their websites in an interactive way. Thus leading to a greater awareness of their customers needs, reducing PR/advertising costs.
Leading visionaries, current users and leading providers will be presenting in Cambridge UK.
www.oursocialworld.com
Added by geofones on June 23, 2005
marshallkirkpatrick
Those unfamiliar might appreciate http://cluetrain.org a related historical phenomenon.