Optimize Minneapolis Book Launch with Lee Odden July 25, 2012

Today's digital consumer is bombarded with media, advertising and content, every second they spend connected to an internet enabled device. The sheer volume of digital noise has numbed responsiveness to traditional online communications. At the same time, major shifts in technology and consumer behaviors have created new opportunities for companies ready to embrace adaptive and customer-centric models of communications. Whether you work in Marketing or Public Relations, understanding how customers discover, consume and engage with content, will help you optimize your digital marketing and communications across the customer lifecycle. The result? More sales and longer, more meaningful customer and brand relationships.

Lee Odden, Author of ""Optimize"" will share a roadmap and customer-centric model for building and optimizing a more effective content marketing plan that will help you attract and engage any kind of audience your business is after. Summer is here in full force and we'd like to invite you to spend an info-taining, air-conditioned evening with us celebrating the official book launch party (or is it a beach party?) for Optimize on July 25, 2012 at Aria at The Jeune Lune.

Media Sponsors: MIMA, SMBMSP, MN AMA, PRSA, IABC and the Minnesota Blogger Conference

This event will include fun, fresh appetizers, drinks and great networking with your fellow marketing and public relations professionals in the Twin Cities. We are also happy to announce that Lee Odden will be sharing a glimpse into his new book with a special presentation. *Tickets are limited so be sure to register today!

Official Website: http://optimizebook.eventbrite.com/