Online Workshops: How To Measure Phone, Print and Offline Events using Web Analytics April 21, 2009

Two hours, Tuesday April 21 at 9am PDT, 12pm EDT: $395

No business exists purely online, and yet we often treat our offline activities like poor cousins. In this exclusive workshop Avinash teaches not just why measuring offline is important, but how to integrate the different tools to get a complete picture of your business.
Who Should Attend

Marketing staff at companies with a sales team
Sales managers concerned with measuring online marketing
Lead generation companies concerned with online ROI
Web analytics professionals looking beyond the web
Web analytics implementors looking for new tools and tips
Participants will Learn

The mechanics of integrating offline : the primary key
Methods to integrate phone call tracking with WA and PPC
Overview of call tracking tools
Lead generation websites and getting data in front of the rep
CRM can help track - really!
How to tie into brick-and-mortar stores
Examining local search data
Best practices for tying offline print and TV campaigns to online
How to fix your redirects from vanity URLs
The joy of coupon codes
How surveys help close the gap

Official Website: http://www.marketmotive.com/online-workshops.php