"OPA Forum for the Future brings together thought leaders from around the world to discuss topics of global import to the media business.
OPA ’08 Key Topics include:
- The Business Model and Monetization of Media: How to transform the economics of your business and leverage innovation to create new value
- The Internationalization of Global Media Brands: How are major media brands extending their reach beyond local borders and how are they monetizing these new audiences
- Marketing to the Social Web: How digital customer communities build your business Managing a Global Brand: How are major marketers leveraging online to build global brands and what is the role of the publishers
- The Mobile Platform: What should media companies, suppliers and marketers do to successfully scale their mobile businesses
- Getting Beyond Pre-roll: What are publishers and marketers doing to build innovative video formats
- The Future of Media: Inspiration, irritation and illumination
Official Website: http://www.online-publishers.org/globalforum/
Added by nico_macdonald on May 15, 2008