Online PR for Healthcare Professionals June 16, 2010

Overview
This is a course specifically designed for Marketers, PR and digital and e-marketing professionals working for Healthcare organisations and brands. This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how healthcare brands, organisations and businesses get their messages across, manage their reputations staying within the bounds of sector-specific restrictions.

It highlights the importance of PR skills in an increasingly networked and conversational web environment. The course explores the Online PR and social media toolbox, uses healthcare specific organisation and brand case studies and provides delegates with the opportunity to try out some online PR research, planning and online reputation monitoring tools.

Who should attend?
This is a course specifically designed for Marketers, PR and digital and e-marketing professionals working for Healthcare organisations and brands.

How will I benefit?
After attending this course, you will be able to:

Understand how Online PR/social media can be integrated with other marketing disciplines
Asses the relevance of social media within specific regulatory environments and plan and develop an online PR and social media strategy for your healthcare/pharmaceutical organisation, brand, client
Understand how to map your stakeholders/audiences and identify and monitor conversations and reputation online
Identify and evaluate PR opportunities and threats from social media and user generated content
Participate in networks through ‘social objects’, ‘social currency’ and ‘conversationalists’

What will I learn?
How to audit and monitor the online environment - what is being said about your brand/organisation/industry/ issues. Identifying KOLs, influential groups and influencers on the ‘dark web’ registration only sites
- Implications and requirements for incident reporting when listening

How to make your healthcare brand/organisation/clients more visible on the web using Online PR tools whilst staying within the regulatory environment
How to proactively engage with stakeholders and enhance your brand reputation online
- How to work with third parties and further your agenda

To appreciate the risks and opportunities of social media engagement and develop strategies for reducing the risk of negative brand perception

Official Website: http://econsultancy.com/training/courses/online-pr-healthcare