Online PR and Blogging Workshop June 12, 2009

Your customers are probably talking about you online. They're talking about your products and your services. And they’re doing it right now.

Do you know what theyre saying? Should you respond and what should you say?
Or would you not know where to even look?

The Web has had a fundamental impact on brand reputation management and Public Relations. It has also dramatically changed the way businesses interact with their customers.

It is no longer good enough for organisations to filter their messages via expensive third parties. It is also no longer possible for organisations to control their brand messages. Patterns of influence have changed and there’s no going back…

User generated content can influence your brand or business communications. Conversations in social media offer you huge opportunities and massive threats that you must be aware of.
This half-day course will examine the new PR landscape. We will look at how to use social media and define the new influencers.

We have put together a half day workshop with e-consultancy trainer Andrew Lloyd Gordon and KMP's Content Strategist, David Kinsella who will show you how you can use these social media techniques to promote your organisation.

This workshop will show you how to:

*Set up a blog
*Write effective blog content
*Develop a tone of voice for your blog and create a blog strategy
*Create an online Press Room
*Write online news articles

Official Website: http://inblackandwhite.tv/forthcoming-seminars/online-pr-and-blogging-workshop-12th-june/