Online Gay Marketing and Web 2.0 September 4, 2008

Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space?

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online.

Some topic highlights to be covered will include:

• Using Photos as a Marketing Tool on Facebook - the Amplifying Effect
  
• Are you using Content related to your organization or business in order to increase your online exposure and search engine rankings?
  
  
  
  • Utilizing the power of photos, blogs and editorial to pump up your marketing efforts
    
  • How content can become part of your SEO (search engine optimization) efforts
    
• Does your website utilize any of the viral, social networking opportunities for visitors to spread the word about your content far and wide?
  
• Have you thought about some creative ways to use Online Video to your business advantage?
  
• Have you thought about Entering the Conversation with blog and new postings relevant to your industry?
  
• Are you using LinkedIn.com to its full potential?
  

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