Online Advertising as more than Direct Response January 25, 2006

Online advertising has become the new mass media ? with the enviable ability to target messages more specifically than ever before. With the proliferation of broadband access and application of rich media technologies, advertisers are able to deliver a full spectrum of communication messages to consumers through online ads. The paradigm is shifting ? learn how to bring rich, interactive messages to your customers and not force click-throughs to drive your customers to your message. And learn how you can measure the impacts your online advertising activity has beyond counting click-throughs.

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