Omni-Heat Freezer Tour November 12, 2010

Columbia Sportswear invites Chicagoans to experience some of the coldest places on earth during its national Omni-Heat Freezer Tour, an interactive experience showcasing the company’s new line of highly insulated winter apparel. Participants will test out the new ‘technology’ by stepping inside the Columbia “Coldfessional” (a 6-foot-by 8-foot human freezer), and experience sub-zero temperatures – while wearing the Omni-Heat apparel.