OMMA presents Tablet Revolution June 5, 2011

The tablet revolution is moving at breakneck speed. Now is the time for advertisers and publishers to come together, catch up, take stock, and get ahead. MediaPost is proud to host the first industry gathering to address marketing and media innovation on the big touch screen. The leading imagineers of the tablet revolution at marketing, media and tech companies will share their early learnings. From unprecedented engagement in novel interactive ad formats to second screen TV programming, the re-engineered digital magazine to new modes of user behavior, this one-day event will tap, touch and swipe through what marketers and publishers need to know now about where the tablet revolution has taken us thus far and where it goes next.

This revolution is more than mobile. With over 24 million tablets expected to fly off shelves in 2011, one of the fastest growing platforms in media history captured everyone’s imagination in under a year because it offered at last a uniquely immersive and engaging way to consume digital content. More absorbing than a smartphone, less constrained than a desktop, as detailed as an HD TV, the tablet was not just another cool gadget; it was a new category of experience. It mimics the engagement of print, offers a second screen to TV viewing and lets shoppers tap and spin oversized images of any product. Engagement of this depth is a terrible thing to waste, and so advertisers and publishers have rushed in to innovate. From VISA to IBM, Condé Nast to ABC, Warner Bros. to Amazon, every link in the media and marketing chain has been re-invigorated by the promise of large touch screens. But what now?

Because education is critical to the market in the early days of any new platform, Tablet Revolution will also include a unique Showcase of industry case studies, research and demonstrations. Here, some of the leading vendors in the space will highlight the innovations in advertising, media and metrics that are available to marketers as this next great platform evolves.

Official Website: http://www.mediapost.com/events/?/showID/TabletRevolution.11.NYC/type/Overview/itemID/2031/OMMA%E2%80%99sTabletRevolution-Overview.html