Old Spice and Exotic Social Media Animals September 15, 2010

Dean McBeth, Sr. Strategist P&G Brands at Wieden + Kennedy and Old Spice Community Manager gives us a look at how Old Spice utilizes emerging platforms and a user’s existing narrative with the Brand to execute integrated Advertising campaigns.

Official Website: http://thenewcommunicators.com/2010/08/19/old-spice-and-exotic-social-media-animals/