October Seminar At Saper Law October 14, 2008

If you are a business owner seeking to attract new customers and direct more traffic to your company website, then you can’t miss October’s Seminar at Saper Law:



LAUNCHING A GOOGLE AD-WORDS CAMPAIGN:

Marketing Benefits and Legal Pitfalls



Tuesday, October 14, 2008
Saper Law Offices, LLC
500 N. Dearborn, Suite 1200
Chicago, IL 60610
Time: 11:30 – 1:30
Cost $10. Lunch will be provided.



Following our usual format, the first hour of the seminar will be conducted by Dobi Lukauskas a Google Adwords Certified Professional and founder of Marketing-that-Delivers, Inc., an online marketing consulting company. Dobi will explain what the terms “pay-per-click” and “search engine optimization” mean and show you how you can leverage SEO and pay-per-click advertising on Google, Yahoo, and MSN to attract customers and make $$$.



The second half of the Seminar will be lead by Daliah Saper, Principal Attorney at Saper Law Offices, LLC. Daliah will cover the legal implications of implementing a pay-per-click campaign. Her discussion will answer the following frequently asked questions:

· Is it legal for me to use my competitor’s trademark as a Google Adword or Meta Tag?

· What can I do if my competitor uses my Trademark in the text of his Advertisement?

· How can I take advantage of Google’s Adwords Program while still limiting my potential liability for trademark infringement?

Official Website: http://saperlaw.eventbrite.com