OCC Bangalore July 5, 2008

Featured Guest: Ms. Rashmi Vallabhajosyula, founder of Altius Consulting (http://www.altiusconsults.com/) - a marketing consulting firm that specializes in marketing solutions for SME's and startup's. She is an alumnus of MICA (Mudra Institute of Communication Ahmedabad) and Fergusson College Pune. She has over 10 years of experience in advertising and marketing, having worked with some of the best known advertising firms including Enterprise Nexus, JWT (Fulcrum), Zenith Media & Universal Mccann and has also worked in the Internet domain with Webshastra.

She will be talking to us about Viral Marketing: the reality, the myths and the effective application of viral marketing in our (Startups) context. This will be followed by a quick workshop where startups can engage with her for on the spot consulting.

Each startup will be given a slot of time in which they have to concisely share about themselves and ask for help – followed by Rashmi’s inputs. This interaction can either be done one to one or in open house (with all audience present & participating) depending upon the comfort level of the startup.