Nyc Events September 27, 2008

Jungle Entertainment invites you and your friends to join us for the continuation of the Grand Reopening, at one of New York's leading venues, Prime boasts an impressive clientele and some of the hottest DJs this city has ever heard. So, sip a cool cocktail and groove to the beats by the bar. Or reserve one the beds for the ultimate Prime experience. Socialites, models, and hipsters frequent this Chelsea hot spot, where will you be?

Prime: Like Madonna post-Botox, Prime is eerily familar but not quite recognizable. Updated, but not completely hauled over since its days as Retox Rock Bar and Myst, the new space gets two things right. First, the elevated DJ booth in the center of the dance floor keeps it from slipping into "lounge mode." Second, the sexy boudoir feel (damask wallpaper and black chain curtains) gives an air of sophistication . With capacity for 850, it's definitely a "prime" spot for group outings.

With the new Prime comes a new attitude and a new goal creating pleasure for the customer and making the party a fun party. Admission will no longer be driven by bottle sales. If someone looks good enough to get in and comes with the right attitude, they will get in without bottles. Likewise, if someone doesn't fit the mold they wont get in no matter how many bottles they offer to buy; the days of catering to the assh*** who is willing to buy 6 bottles at the expense of the nice guy who wants to pay cover is over.

The hassle and "bottle" rat race at the door is now over. Bottle minimums will be replaced with "real estate minimums", where each table (piece of real estate) will be for sale for a certain amount of money; whether bottles of grey goose or bottles of water.

Clubgoers will be allowed to combine larger groups of friends to purchase a comfortable section of real estate for their group. Example: 15 girls could now go in on an $800 dollar table and spend $50 each to drink and have their section all night.

In this depressed and recessed economy the goal is to create an environment where the clubgoers can go out to a fun place on Saturday nights without getting abused at the door while spending thousands on bottles they don't want. Of course they will still sell bottles and offer bottles to anyone who wants them.

Official Website: https://spongecell.com/event_page/view/779908