NorCal PDMA January Workshop: Innovation Games January 24, 2007

Companies often want and need customer feedback but aren't sure how to get it. Traditional focus groups and surveys are great tools, but often lack the deep customer insights required to drive true innovation. Innovation Games are tools that can be used by companies to collaborate with customers to better understand their needs.

Join us for this fun, hands-on session that will include a brief overview of Innovation Games, what they are, how they work (and why they work) and an in depth interactive workshop on one game, the Product Box. Product Box helps companies learn what features and functions their customers want to see in a given product. Phase Forward will facilitate this session.

About Innovation Games:
Innovation Games, developed by Enthiosys, have been used by large and small companies alike to help discover new business opportunities, drive strategy and product road map decisions, and create more intimate, durable relationships with customers. Companies benefiting from Innovation Games today include Aladdin Knowledge Systems, QUALCOMM, and Wyse Technologies. Learn more about Enthiosys & Innovation Games at www.enthiosys.com.
About our Facilitators:
Noel Adams is a new product development expert with 15 years of experience building, launching and marketing products for high technology companies. She is currently President of Norcal PDMA and Phase Forward (www.phaseforward.net), a firm that specializes in product management and helping companies build and launch new products. The Phase Forward facilitation team includes Anne Bakstad, Product Launch Consultant and Jennifer Harrell, Product Marketing, Strategy, and Research Consultant. Phase Forward team members are certified Innovation Games facilitators.

PDMA members & partners: $25; non-PDMA: $35; add $5 at the door.

Official Website: http://norcalpdma.org