Product Development & Management Association, N Calif Chapter presents:
NorCal PDMA - Featuring: frog design!
Wed, Mar 16, 11:30am-1:30pm, Mountain View
MORE INFO: http://www.norcalpdma.org/program/index.html
Featuring: frog design!
Packaging for Product Development Success
Guest Speakers:
Susanne Rasmussen
Former International Marketing Director
Leapfrog Enterprises
Mick Malisic
Director, Corporate Communications
frog design Inc
Packaging, too often an afterthought for many companies, is an important part of the product. It can make the difference on how the product is viewed by the customer and how successful the product is in a retail environment. Packaging is both a marketing tool and a protective housing for the product.
Join us for a lively discussion on packaging processes, tips and best practices, as our experts discuss key packaging design and development issues and why you should care.
Learn how to effectively design packaging including using customer research and taking into account production and printing considerations
Discover the strategic impacts to product packaging like brand, messaging, and distribution channel considerations
Hear experts discuss first hand case studies involving strategic challenges, functional considerations and design and brand implications
About the Speakers
Mick is responsible for guiding frog's global marketing efforts and recently started advising select clients on their marketing activities, based on frog's design work. He combines a background in the entertainment industry with a 4-year apprenticeship under frog design founder and Co-CEO, Prof. Dr. Hartmut Esslinger. Along side Esslinger, Mick worked with a broad range of top-tier clients, as well as internal creative and executive teams. Mick is a frequent resource to various publications ranging from the Wall Street Journal to Newsweek and speaks at conferences regularly. He also recently initiated the "Bottom Line Design Awards" (to be published annually in Business 2.0 magazine), which recognizes the positive effects of experience-driven design on an entire company - from consumers' perceptions of the brand all the way to the bottom line.
DATE & TIME:
Wednesday, March 16
11:30am-1:30pm
LOCATION:
Veritas Conference Center
350 Ellis Street
Mountain View, CA, 94043
http://www.veritas.com/contactus/ContactUsHome.jhtml
COST & REGISTRATION:
Member/Non-member: $20/$30.
https://www.regonline.com/Checkin.asp?EventId=22085
MORE INFO:
Website: http://www.norcalpdma.org/program/index.html
Email: programs@norcalpdma.org
Phone: 650-380-2627
About Product Development & Management Association, N Calif Chapter:
The NorCal PDMA is the only local community for product development professionals. PDMA is connected to the best and brightest developers and entrepreneurs in the Bay Area and has strong ties to industry experts, corporations, and leading academic institutions.
www.norcalpmda.org
www.pdma.org
programs@norcalpdma.org
Added by nancytubbs on March 11, 2005