Neuro Web Design & Recent Research for Usability and Interface Design course February 4, 2009

Highlights from two courses offered by Human Factors International packed into a one day course

Part 1. Neuro Web Design: What Makes Users Click
Dr. Susan Weinschenk discusses lessons from recent neuroscience research for website design. You will learn about the non-conscious basis of decision making and how emotions affect decisions to take action. Themes include:

* Wanting to Belong -- The Power of Social Validation
* Feeling Indebted -- How to Build in Reciprocity
* Invoking Scarcity -- If something seems unavailable we want it even more
* It's all about ME -- Speaking to the self-centered non-conscious mind
* Building Commitment -- We want to think we're consistent

Part 2. The Latest and Greatest: Recent Research for Usability and Interface Design
You will learn about the latest research in the fields of interaction design, usability, and human factors. This information will help you make better recommendations and and justify them with more authority.

Topics include recent research from the last 1-2 years on topics such as:
* Cognition, learning, and memory
* Visual perception
* Interface design
* Information architecture
* Usability testing

Agenda
8:30 Open for registration, refreshments & networking
9:00 Neuro Web Design
10:30 Break
11:00 Neuro Web Design, continued
12:30 Lunch
1:30 Recent Research
3:00 Break
3:30 Recent Research, continued
5:00 End

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability and user experience for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, she has written several books on usability and her new book due out in January of 2009 with Peachpit Press is titled Neuro Web Design: What Makes Them Click. For more information, see www.humanfactors.com/about/susan.asp.

Registration & Practical Details
DATE: Thursday, February 5, 2009
TIME: 9:00 AM - 5:00 PM with registration starting at 8:30 AM
LOCATION: Downtown Toronto > Ryerson University > International Living Learning Centre
133 Mutual Street, East of Yonge, North of Dundas
www.ryerson.ca/maps/?building=ilc

COST:
Early registration discount until December 15: $200
Regular fee after December 15: $300
Full time students with valid ID: $100

OTHER DETAILS
- Registration is open to members and non-members.
- Student rate applies to full-time students only. Seats are limited for students.

ENQUIRIES: Contact paulmci@ca.ibm.com.

Sponsor Background
ToRCHI is the Toronto chapter of ACM's special interest group on Computer-Human Interaction (SIGCHI). This non-profit organization has been in existence for over 15 years and has hosted many successful 1-day courses delivered by international leaders in the field.

Official Website: http://torchi.org/Default.aspx?pageId=91841&eventId=31314