NEOUPA - Measuring User Enjoyment Ernst & Young LLP February 18, 2009 February 18, 2009

Upcoming event information:
Measuring User Enjoyment Ernst & Young LLP - 925 Euclid Ave. Cleveland
Date: 18 February 2009, Wednesday 06:30 PM
February 18, 2009 - Measuring User Enjoyment

Lauren Murphy (Ernst & Young) will be presenting on the topic of Hedonomics, a presentation she gave at the Human Factors Ergonomics Society 52nd Annual Meeting. The presentation title is:
An Hedonomic Evaluation of the Effect of Repeated
system Exposure on Pleasurable Human-System Experience.

Abstract: We report on two studies of the mere exposure effect on the occurrence of flow. Findings reveal that: (a) pleasurable human-system experience increased linearly with repeated exposure to the technology of interest; (b) an habituation effect
of flow was mediated by day; (c) performance was positively correlated to flow. Suggestions for future research directions for Hedonomics include mitigating the habituation of flow effect by incorporating an adaptive hedonomic design to reduce the effect of boredom that comes with familiar stimuli an approach that enables the user to create a balance between typicality and novelty in order to allow for changing cultural norms and personal change over time.

Lauren Murphy graduated with her Ph.D in Psychology from the Applied Experimental Human Factors Psychology program at the University of Central Florida. Her research interests include Hedonomics or that branch of science and design dedicated to promoting pleasurable human-technology interaction. Today, as an user experience analyst at Ernst & Young, Lauren focuses on the user’s experience while interacting with applications and she is continually working to improve their experience and enjoyment of that interaction.

Meeting Time: 6:30-8:30pm

* 6:30 - 6:45 pm - Food & socializing
* 6:45 - 7:00 pm - NEOUPA business
* 7:00 - 8:00 pm - Lauren Murphy presentation
* 8:00 - 8:30 pm - Q & A and wrap-up

Meeting cost

* Free Events for NEOUPA members
* $10 for non-members