NDAC - Brand management and integration pod breakfast May 2, 2008

Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide will speak. Tom guides a global team that is renowned for building relationships between leadership brands and people. A team that believes more so than ever, that everything that matters in the advertising business today begins and ends with just two things – People and Behavior. A team that understands that instead of - or at least alongside ‘ads’ - marketers need “acts”: concrete actions that enable people to engage with each other and with the brand. A team that knows that instead of brands being recognized for a promise or a position, it’s brands that have a human purpose at their core that will survive and thrive, ‘HumanKind brands’ as Tom describes them.

Official Website: http://newdenveradclub.com