Navigation and the Connected Vehicle July 21, 2009

Unexploited Location-Centric Opportunities or Commodities?

Vehicle navigation solutions used to be exclusive, expensive options in premium car brands. Over the last five years navigation solutions have matured and are now being offered in a variety of device platforms.

Are we experiencing a full commoditization or are there new unexploited opportunities for consumers and the connected car?
What are these opportunities, who will be able to benefit from them and what can consumers and businesses expect?
How can companies continue to offer successful navigation offerings or are in-car navigation solutions and PNDs facing the same fate as PDAs ten years ago?
Are connected PND offerings and the connected car a viable, long-term strategy? If so, how will companies address recurring cost requirements and identify the right content mix?
What is the next leap for navigation and connected vehicle solutions in a location-based context (i.e. advertising) and who will lead in the emerging value-chains?

Join the panel discussion with industry representatives, moderated by Thilo Koslowski, Vice President Automotive and Vehicle ICT, Gartner Inc.

Complimentary appetizers, beer, wine and soft drinks will be served.

$20 members, $40 non-members (Pre-registration online), $50 at the.

Official Website: http://www.gaba-network.org