Women often look for the "real meaning" behind what you say. For example, if you tell a story about your "friend-" she will usually assume that you are actually talking about yourself. This can be useful when the story demonstrates higher value. For example, if you don't want to look like a braggart, you could say, "My friend hooked up with this amazing girl and they had wild sex all weekend..."
On the flipside, if you want her to believe that the story really is about someone else (like if it demonstrates lower value) then use a specific name. For example, "My friend Craig woke up last weekend with a condom in his ass and..."
Shell assume you really are talking about someone else if you give him a name.
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Added by mysteryvh1 on August 22, 2007