MusicTank’s April Think Tank: I Want My MTV? Music & TV In A Post-YouTube World April 24, 2007

In the first of two related debates on the effects of fragmentation of media in a post-YouTube world, MusicTank asks…

“Given the decline of traditional music TV, what is the future for consumption and promotion of music via visual media?”

KEYNOTE SPEAKER CONFIRMED:

James Scroggs (VP Marketing, MTV UK & Ireland)

Panelists include:

• Malcolm Gerrie (Produced Fame Academy, The Tube, The Brits)
• Assia Grazioli-Venier (Creator & Head of Operations, Ministry of Sound Television)
• Helen Keegan (Founder & Owner, Beep Marketing)

The event will be chaired by Keith Harris, Chairman of MusicTank, Director, PPL and renowned artist manager.

The old world of music TV lies in tatters, its role in the music marketing machine up for debate.

With practically the sum of all music content now freely accessible at the click of a mouse, consumer is king. As a result the traditional mainstream music media look tired at best, unacceptably prescriptive at worst. Top of the Pops is gone, ITV are struggling to find a sponsor for their mooted CD:UK replacement and MTV has announced further job cuts across its international operation, together with plans to build thousands of new web sites.

The inventors of Skype and Kazaa meanwhile are abut to launch a new venture, Joost, (“the best of TV on the internet”) and have signed deals to offer streamed content from MTV parent company Viacom as well as Warner Music, Ministry of Sound and XL Recordings among others.

Could this be the next Top of the Pops, or do we have to accept that those days are over? Do the traditional giants of music broadcasting still have a role to play in such a highly diversified marketplace?

The speakers discussing these issues include:

KEYNOTE:

James Scroggs, VP Marketing, MTV UK & Ireland.

PANEL:

Malcolm Gerrie, Produced Fame Academy, The Tube, The Brits. Malcolm has played a central role in defining the parameters of entertainment, music and events on television around the world. An innovative producer and astute businessman, his various production teams have brought us the likes of The Tube, The Brits and Fame Academy.

Helen Keegan, Founder & Owner, Beep Marketing. Helen is a marketing communications professional with more than 15 years experience in retail and marketing. She now runs her own mobile marketing and media consultancy, and has overseen highly successful campaigns for many blue-chip and agency clients, including Scottish Courage, UIP, Sony Ericsson, Emap, Samsung, Direct Line, ENO and Danone

Assia Grazioli-Venier, Creator & Head of Operations, Ministry of Sound Television. Assia heads up Ministry of Sound TV (MoSTV), which she created and launched in November 2006. MoSTV is the first digital IPTV content provider for dance music entertainment. Assia develops brand exposure programs, leads business development and content syndication initiatives, and now leads a staff of ten at MoSTV.

Event Details:
Date: Tues, 24 April 2007
Time: 18.30 - 21.00 hrs Complimentary drink on arrival
Venue: Bertorelli Restaurant & Bar, First floor private dining room
Location: 11-13, Frith Street, Soho, London, W1D 4RB. Bertorelli is on the corner of Frith & Bateman St.
Price: £30, £25 trade body members
(AIM, BACS, BPI, MMF, MPG, MPA, MU, MCPS-PRS Alliance, PPL)

All places MUST be booked and paid for in advance via www.musictank.co.uk

Official Website: http://www.musictank.co.uk