MOBILE: Where is the MONEY? March 18, 2010

Mobile industry added 1 Billion new subscriptions in 2009 worldwide; there are more than 4.5 Billion active mobile subscriptions across the globe. Consumers everywhere are asking for more out of their smartphones and feature phones; this is driving phenomenal amount of innovations in hardware, software, services, and business models in mobile industry.

How can you tap into this marketplace… where do you even start? Applications, Content, Advertising, Location Based Services, Games…what does it all mean and how does it impact your business? Most important of all, how do you make money?

We are bringing together experts representing different aspects of mobile industry to share their perspective and to describe opportunities they are tapping into to be successful. In this panel discussion, we will cover the following aspects:

•Is the mobile market still attractive (despite fragmentation, small-ticket deals, diversity of platforms etc.)?
•Which are the lucrative growth areas in the mobile?
•How to design successful business strategies and business models?
•What are the typical challenges faced by entrepreneurs, businesses and carriers?
•How and when to work with carriers and alternative distribution models?
Panelists

•Darren Austin, Director of Product Management – Mobile Messaging, AOL
•Michael Coan, SVP Business Development & Distribution, GoTV
•Jeff Giard, Director Strategy, Clearwire
•Jeremy Korst, Sr. Director, Broadband Products & Services, T-Mobile USA
•Dwight Krossa, Executive VP, Kiha Software

Moderator

•Mark Donovan, SVP Mobile, comScore, Inc.