Mobile Web Strategies October 6, 2009

As the official mobile web event of International CTIA WIRELESS I.T. and Entertainment 2009, Mobile Web Strategies brings together telecom, internet, content and marketing professionals from around the globe to discuss how to design, market and monetize websites for the mobile world.

Consider:

* The mobile web is predicted to be larger than T.V and PC usage combined
* Over four billion people carry a mobile device and 90% of those devices have internet browsing capabilities
* MySpace mobile has grown over 450% in one year with mobile accounting for 35% of all page views
* Visiongain predicts mobile social networks and user generated content revenues will reach about $60 billion in 2012
* comScore reported that mobile web usage doubled in the U.S. in 2008 from 10.8 million to 22.4 million daily users



Mobile Web Strategies will cover:

* Monetizing Mobile Social Networks, the fastest growing segment of the mobile web
* Mobile web advertising and marketing - What works and what doesn't
* Who's using the mobile web and why?
* Mobile search and discovery
* Enhancing user experience through effective design
* Location based marketing and services
* Strategies to improve mobile web purchasing
* Mobile billing and support
* Operator strategies to enable ease of use and drive traffic
* Establishing partnerships
* Legal and regulatory



Leading marketers know that a well designed mobile website is key to any mobile marketing campaign, once you get the consumer to click through, you don't want them getting frustrated by trying to navigate a maze of web pages.

With the mobile web still in its infant stage, the opportunities for marketers, content providers and all other in the value chain will never be this ripe again. Remember the internet in 1995?

Who attends Mobile Web Strategies?

Companies that have attended Mobile Web Strategies include AOL, Microsoft, Ericsson, Nokia, Disney Interactive, ESPN, Washington Post, Yahoo!, Google Mobile Ads, AAA, France Telecom, eBay, General Mills, ABC Television, Wells Fargo, T-Mobile, LDS Church, Opera, Symantec, EA Games, Qualcomm, SK Telecom, J.P. Morgan Chase, Intel, Cars.com, Philadelphia Park Casino, Warner Music Group, PayPal, SaskTel, Alcatel-Lucent, Websense, Google, Motorola, Circuit City, Admob, The Weather Channel...and hundreds more!!

Official Website: http://mobilewebstrategies.com/