Mobile Marketing Intensive...Going Direct with Mobile June 24, 2009

The practice of mobile marketing is here. And it's quickly becoming a staple of marketing strategies for brands and companies across numerous vertical sectors. The Market4Demand Marketing Educational Series for Entrepreneurs, workshop, "Mobile Marketing Intensive...Going Direct with Mobile," will not only provide you with the knowledge you need to create a mobile marketing strategy for your product or service, but also teach you how to create a one-on-one relationship with your target market through this new marketing channel.

AGENDA:
Part 1: The "What" and "Why" of Mobile Marketing

-Get introduced to the concepts of mobile marketing
-Learn what mobile marketing is and what it can accomplish
-Find out leading industry trends and statistics showing the efficacy of this marketing vehicle
-Discover the top 10 mobile marketing tactics
-Examine leading cases studies that highlight the success of applying the top 10 tactics

Part 2: The "How" and "Who" of Mobile Marketing

-Find out, in detail, the 4 approaches taken by marketers to build and launch a mobile marketing practice
-Understand the mobile marketing ecosystem as well as who the market players are and how to work with them
-Discover how to budget for mobile marketing campaigns
-Learn how to monitor and measure your mobile practice and programs
-Understand mobile marketing metrics and ROI modeling

SPEAKER:
Michael Becker, Executive Vice President of Business Development, iLoop Mobile (http://www.market4demand.com/resources/MESE/speakers.html#Becker)

$60.

Official Website: http://www.acteva.com/booking.cfm?bevaid=184834