Mobile Marketing 101: Understanding the Mobile Ecosystem April 24, 2007

Today there are nearly 227 million mobile subscribers in the US (75% of the population) and over 2.5B mobile subscribers worldwide. Seeing the growth of mobile subscribers, and recognizing that studies have found mobile marketing to be an effective means of engaging, informing and entertaining consumers, many marketers have begun incorporating mobile marketing initiatives into their overall marketing plans. "Mobile Marketing 101: Understanding the Mobile Ecosystem" provides an in-depth overview of the mobile ecosystem structure and players, terminology, technology, industry guidelines and regulations, and all the key elements one needs to know how to successfully plan, develop and launch mobile marketing initiatives.

SPEAKER
Michael Ahearn, Vice President of Marketing iLoop Mobile, directs the marketing of iLoop Mobile's technology platform and mobile services, and consults with clients to formulate strategies and tactics in the mobile channel. He has a strong voice in the mobile marketing revolution, having spoken at major marketing and entertainment conferences such as Ad Tech, CTIA, the Mobile Marketing Association, the Entertainment and Media Forum, Mobile Broadband Americas and the National Sports Marketing Network. Mr. Ahearn has a wide background in both traditional and new media sales, marketing, and business development. Mr. Ahearn holds Bachelor Degrees in Mass Communications and French from the University of California Berkeley. He also has a postgraduate degree in media and music production from the University of Surrey, England.

WHO SHOULD ATTEND
Entrepreneurs, venture capitalists, angel investors, and senior marketing managers in the following roles: Advertising, Online Marketing, eBusiness, Internet Development, Internet Advertising, Internet Marketing, eCommerce, Channel Marketing, Partner Marketing, Market Development, Brand Management, Marketing Communications, Business Development, and OEM/Licensing.

About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services. Market4Demand specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. For more information call (650) 812-0500.

$50.

Official Website: http://www.acteva.com/booking.cfm?bevaid=128527