Mobile Beachside Café Rolls Into Philly To Kick-off Weight Loss Season January 18, 2007

MOBILE BEACHSIDE CAFÉ ROLLS INTO PHILLY TO KICK-OFF WEIGHT LOSS SEASON WITH SOUTH BEACH DIET® FOODS FROM KRAFT

Local fitness expert Kimberly Garrison shows how to jump-start New Year’s resolutions to get in shape

WHAT: To help Philly residents maintain their New Year’s diet resolutions, Kraft is bringing the beach to those in need of a winter warm-up! The South Beach Diet® “Beach in a Box Café” from Kraft will brave snow, sleet and rain to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.

This 35-foot long, warm, sunny beachside café is encased by floor-to-ceiling Plexiglas windows and includes a luscious white-sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving tasty South Beach Diet® foods from Kraft. For three days, the beach will visit various locations around Philadelphia, helping to keep New Year’s resolutions alive…and fun!

WHY: Many Americans have resolved to get in shape and lose weight for the New Year. To help make New Year’s resolutions fun and achievable, celebrity fitness trainer Ramona Braganza introduced functional fitness based on the principles of The South Beach Diet fitness program. These exercises don’t require special equipment and can be done at home, outside or even in the office! Kimberly Garrison, founder of One on One Ultimate Fitness personal training studio will make appearances to demonstrate these exercises.

The South Beach Diet® is a weight-loss plan that promotes the right carbs and encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and right fats like olive and canola oil.

Visitors to the South Beach Diet® “Beach in a Box Café” from Kraft can enjoy the blissful beach atmosphere under a shade umbrella and sample tasty South Beach Diet® foods from Kraft, including Microwaveable Pizza and Sandwich Wraps.

WHERE: Warm up at the beach at the following locations:

1/17/07
Dillworth Plaza - City Hall
8:00 a.m. -- 1:00 p.m.
1400 JFK Blvd.

1/18/07
Reading Terminal Market
8:00 a.m. -- 1:00 p.m.
12th Street & Arch Street

1/19/07
Chestnut Shopping District
10:00 a.m. -- 2:00 p.m.
Between 17th and 16th Streets

While the “Beach in a Box Café” has a few stops planned, we’d love to bring the beach right to you. Let us know if you’d be interested in a special segment with the beach.

CONTACT:
Mia McWilliams
mmcwilliams@webershandwick.com
773/525-4803 – Office
Visit www.southbeachdiet.comkraft for more “Beach in a Box Café” details and for a downloadable brochure of sample exercises. The entire fitness program is on www.southbeachdiet.com.

Official Website: http://www.southbeachdiet.com/kraft