Mobile Analytics In Depth Sessions August 22, 2011

Are you have a mobile app or website? Then you need to make time on Monday afternoon for the Mobile Analytics In Depth sessions.

See we love getting great speakers, but we never seem to have enough time with them. Each panelist gets at most seven minutes at the beginning to talk about what their company and product does before the panel discussion begins.

And of course the panel discussion is going to be enlightening, but it is going to focus on the big picture of mobile analytics which may not be as helpful if you’re trying to figure out the nitty gritty details of how to track your mobile app or website.

Frankly, when you’ve got Flurry, Ground Truth and WebTrends in the house, how can you resist the opportunity to pick their brains more?

The sessions will start at 3 pm. Each speaker will have 30 minutes with some time after for questions. We’ll wrap up around 5 pm giving you time to grab a bite to eat or you can stick around and mingle with the other attendees and speakers. We’ll start up the normal meeting around 6 pm like usual.

So come by Mobile Portland early on Monday for this more intimate and in-depth look at Flurry, Ground Control, and WebTrends and stick around for the main event later in the evening.

When
Monday, August 22nd
Mobile Analytics In Depth Sessions: 3 - 5 pm
Mobile Portland Meeting w/ Analytics Panel: 6 pm

RSVP

Please RSVP for the afternoon sessions.
http://mobileportland.com/events/mobile-analytics-depth-sessions

Please RSVP separately for the evening Mobile Portland meeting.
http://mobileportland.com/events/mobile-analytics-who-what-when-where

Cost

Both events are free. Space in the afternoon session may be limited so sign up in advance!

About the Speakers

Eric Rickson, Director of Mobile Analytics, WebTrends

As Director of Mobile Analytics at Webtrends, Eric Rickson is responsible for driving product strategy and evangelism for Webtrends measurement solutions for mobile. Most recently, Eric was responsible for emerging markets and vertical market measurement solutions at Webtrends with an emphasis on retail, CPG, Media and Financial Services.

Prior to Webtrends, Eric was a Strategic Consultant helping businesses understand and optimize the performance of their digital channels using various analytics solutions. Eric brings over 11 years of experience as a digital analytics professional working with brands such as Coca-cola, Wells Fargo, Visa, Microsoft, and Nike.

Michael “Luni” Libes, Founder & CTO, Ground Truth

Luni is a serial entrepreneur and mobile industry visionary who has participated in five start-ups, four of which he founded, during the past eighteen years.

Before founding Ground Truth, Luni co-founded Medio Systems, a market leader and pioneer in delivering mobile search applications to wireless operators. There, he designed and built Medio’s initial applications and was instrumental in securing agreements with tier-1 mobile operators in North America and Europe.

At the dawn of the mobile content industry, Luni led the development of state-of-the-art applications on mobile devices at Mforma, now Hands On Mobile. Earlier at Mforma, Luni played an integral role in the build-out of the company’s technical infrastructure to deliver mobile games and other data services to subscribers, as well as the infrastructure needed to support the company’s growth, including developer support, handset porting and quality assurance.

Isabelle Pain, Publisher Business Development Manager, Flurry

As Publisher Business Development Manager at Flurry, Isabelle Pain helps iOs and Android developers use mobile analytics to improve user retention and monetization. Recently, Isabelle has been focusing on evangelization of Analytics 3.0, the latest release in the Flurry analytics tool, which allows developers to create cohorts and funnels of users to identify their best audience.

Prior to joining Flurry, Isabelle founded the US office of Playsoft, a mobile development and porting house. As a Global Product Manager at Gameloft, she managed the Marketing launch and user retention strategies for a series of iOs and Android games. Isabelle brings a solid understanding of the importance of mobile analytics in building and monetization of an audience on mobile.

Official Website: http://mobileportland.com/events/mobile-analytics-depth-sessions