MITX Social Media Series Event - People Acting Like Brands, Brands Acting Like People – Developing a Personification Strategy September 17, 2009

People Act like Brands. Brands Act like People. Marketers and PR people now seem to have the hang of the concept, but what does a company need to take into consideration when developing a brand personification strategy?

Whether you have a current social media strategy in place or need to develop one for your brand or clients, you don't want to miss the next event in the MITX Social Media series. During this panel discussion, you'll hear about:
What determines the message of the brand?
How does a brand determine its personality, frequency of messaging, the voice from which it speaks and how it pushes content?
If conversations that are important to a brand are not happening, what can be done to encourage them?
How does a brand take into account that it has multiple functional needs and how is that managed within the organization?
How does the brand know that it has been successful in its objectives?
How should benchmarks be set and what are the indicators that the brand has improved on the benchmarks?

Follow this event on Twitter using hashtag MITXSM