MIMA Summit October 12, 2012

The holy grail for con­tent mar­keters: Developing high-quality, mean­ing­ful con­tent that also embod­ies the best prac­tices of search and social, and doing it in a way that oper­a­tional­izes the process within the cus­tomer life cycle. In this ses­sion, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will dis­cuss strate­gies for making this gold stan­dard a real­ity in your con­tent projects. Whether you work in mar­ket­ing or public rela­tions, under­stand­ing how your cus­tomers dis­cover, con­sume and engage with con­tent will help you opti­mize your dig­i­tal mar­ket­ing and com­mu­ni­ca­tions across the cus­tomer life-cycle. In this ses­sion you will learn how to:

• Develop a hub and spoke model of opti­mized and social­ized con­tent pub­lish­ing
• Map con­tent types to phases of the buying cycle
• Operationalize search and social within the cus­tomer life-cycle
• Determine when cer­tain types of con­tent are best

Session Title: Optimize & Socialize Content Development

Event URl: http://2012.mimasummit.org/

Registration URL: http://www.mima.org/events/event/2012-mima-summit

Session Time: (NOT YET PROVIDED) Will SEND