Milk Mustache Tour Hosts Free Events to Encourage Madison Moms to 'Milk the Moment' June 5, 2010

WHAT:
The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From June 5 to June 7, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Madison hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

MADISON EVENT SCHEDULE & DETAILS:
June 5, 2010
Cows on the Concourse
Main St. & Martin Luther King Blvd.
8:00 a.m. – 1:00 p.m.

June 6, 2010
Northside Farmer’s Market
Anchor Bank & Town Center Parking Lot
8:30 a.m. – 12:30 p.m.

June 7, 2010
Henry Vilas Zoo
702 S. Randall Ave.
11:00 a.m. – 1:00 p.m.

ON-SITE ACTIVITIES:
At the “Milk the Moment” Tour events in Madison residents can:

• Pose for celebrity-inspired souvenir Milk Mustache photos
• Enter the “Milk the Moment” contest for a chance to win a trip to San Francisco for a family dinner with Milk Mustache celebrity and chef Tyler Florence
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Sample ice-cold lowfat and fat free milk from local dairies: Dean Foods Company and Swiss Valley Farms
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian, Alicia Bosscher, about the benefits of milk and how it can help build strong families
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Shannon Traeger at [312-988-2282] (office), [952-486-3778] (cell), or straeger@webershandwick.com.