Milk Mustache Mobile Tour is Coming to Rochester! August 25, 2009

The national “got milk?” Milk Mustache Mobile Drink Well. Live Well. Tour is traveling coast-to-coast to reintroduce Americans to milk—a nutrient powerhouse. From August 25 – 28, the Tour will be cruising through Rochester hosting free events to encourage residents to live well.

At events, Rochester residents can experience free, interactive activities including:
• Health assessments from a registered dietitian
• Ice-cold milk from local dairies: Byrne Dairy, Meadow Brook Dairy, Nestle and Upstate Farms Cooperative
• Homemade smoothie samples
• Five-minute chair massages
• Souvenir Milk Mustache photos
• Sweepstakes for a chance to win a personal chef consultation courtesy of Real Simple magazine

For years, food scientists have attempted to manufacture new-age, wellness beverages. And though they’ve tried, none are as wholesome, naturally nutrient-rich and delicious as milk. Lowfat and fat free milk provides an array of wellness benefits in a single glass. Milk has been endorsed by more than 250 celebrities and its benefits are supported by hundreds of scientific studies.

Residents can visit whymilk.com for tips from real Americans on how they pursue wellness and to share the steps they take to achieve wellness. In addition, visitors can download the “New Face of Wellness” report, learn more about the iconic Milk Mustache Campaign, and the health advantages of being a milk-drinker.

TUESDAY, AUGUST 25
KICK-OFF EVENT
Strong National Museum of Play®
One Manhattan Square
Rochester, NY 14607
Time: 11:00a.m. – 2:00p.m.

WEDNESDAY, AUGUST 26
Byrne Dairy Store
5550 Brockport-Spencerport Road
Brockport, NY 14420
Time: 5:00p.m. – 7:00p.m.

THURSDAY, AUGUST 27
Wegmans
3177 Latta Road
Rochester, NY 14612
Time: 5:00p.m. – 7:00p.m.

FRIDAY, AUGUST 28
Walgreens
709 West Union Street
Newark, NY 14513
Time: 11:00a.m. – 1:00p.m.

FRIDAY, AUGUST 28
Rochester Red Wings Baseball Game
Frontier Field
1 Morrie Silver Way
Rochester, NY 14608
Time: 5:00p.m. – 7:00p.m.

Official Website: http://www.whymilk.com