Milk Mustache Mobile Tour is Coming to Buffalo! August 19, 2009

got milk? MILK MUSTACHE MOBILE “REINTRODUCES” BUFFALO TO
NATURE’S WELLNESS DRINK
Endorsed by more than 250 celebrities, the popular campaign urges Buffalo residents to join the famous faces of wellness

Buffalo, NY (August 19) – For years, food scientists have attempted to manufacture new-age, wellness beverages. And though they’ve tried, none are as wholesome, naturally nutritious and delicious as milk. Milk is naturally nutrient-rich like no other beverage. Providing an array of wellness benefits in a single glass, milk has been endorsed by more than 250 celebrities and its benefits are supported by hundreds of scientific studies.
From March to September, the National “got milk?” Milk Mustache Mobile Drink Well. Live Well. Tour is traveling coast-to-coast to reintroduce Americans to this nutrient powerhouse and its array of benefits. From August 19 – August 22 the Tour will be cruising through your city hosting free events to encourage Buffalo residents to not only live well, but to drink well with nature’s wellness drink– milk.
At events, Buffalo residents can visit the tour to experience free, interactive activities including:
• Health assessments from a registered dietitian
• Ice-cold milk from local dairies Meadow Brook Dairy, Upstate Farms Cooperative, Inc. and Nestle
• Homemade smoothie samples
• Five-minute chair massages
• Souvenir Milk Mustache photos
Event attendees can also enter the Healthy Meals Made Simple Sweepstakes for a chance to win a prize from Real Simple® Magazine, including a healthy meal from a personal chef and a year’s supply of milk.

Milk Mustache Mobile
Milk: Nature’s Wellness Drink
Drinking lowfat or fat free milk each day is one simple step everyone can take toward achieving overall wellness. Milk is a nutrient-laden liquid that supplies many of the vitamins and minerals that Americans fail to get enough of in their daily diets. Each glass of milk is packed with nine essential nutrients: calcium, vitamin D, protein, phosphorus, riboflavin, vitamin B-12, vitamin A, potassium and niacin. Studies suggest that milk drinkers tend to have healthier diets and are likely to be leaner than people who drink little or no milk.
New Face of Wellness
The Drink Well. Live Well. Campaign is drawing attention to the wellness benefits of milk and the unique attributes of being a milk drinker. A new report entitled “The New Face of Wellness: A Look at America’s Milk Drinkers” documents the science-based benefits of drinking milk. Milk drinkers may have a health edge, giving Americans more reason to get the recommended three glasses of lowfat or fat free milk each day. Decades of studies show that milk drinkers have stronger, denser bones and drinking milk is one of the easiest and most efficient ways to increase calcium and vitamin D, which has been shown to reduce the chances of bone fractures.
Milk is low in sodium and high in potassium – a valuable combination for healthy blood pressure. Milk is also one of the richest sources of calcium and vitamin D. Plus, two government health claims recognize fat free milk as linked to reducing the risk of hypertension or high blood pressure, and stroke.