Milk Mustache Mobile Tour is Coming to Baltimore! July 10, 2009

got milk? MILK MUSTACHE MOBILE “REINTRODUCES” BALTIMORE TO
NATURE’S WELLNESS DRINK
Endorsed by more than 250 celebrities, the popular campaign urges Baltimore residents to join the famous faces of wellness

BALTIMORE (July 9, 2009) – For years, food scientists have attempted to manufacture new-age, wellness beverages. And though they’ve tried, none are as wholesome, naturally nutritious and delicious as milk. Milk is naturally nutrient-rich like no other beverage. Providing an array of wellness benefits in a single glass, milk has been endorsed by more than 250 celebrities and its benefits are supported by hundreds of scientific studies.
From March to September, the National “got milk?” Milk Mustache Mobile Drink Well. Live Well. Tour is traveling coast-to-coast to reintroduce Americans to this nutrient powerhouse and its array of benefits. From Thursday, July 9 to Monday, July 13, the Tour will be cruising through your city hosting free events to encourage Balitmore residents to not only live well, but to drink well with nature’s wellness drink– milk.
At events, Baltimore residents can experience free, interactive activities including:
• Health assessments from a registered dietitian with the help of Omron Healthcare
• Ice-cold milk from local dairies Dairy Maid Dairy, Inc., Shenandoah’s Pride, Rosenberger’s Dairy, Rutter’s Dairy, Inc, Cloverland Dairy and Supervalu Fluid Dairy
• Homemade smoothie samples
• Five-minute chair massages
• Souvenir Milk Mustache photos
Event attendees can also enter the Healthy Meals Made Simple Sweepstakes for a chance to win a prize from Real Simple® Magazine, including a healthy meal from a personal chef and a year’s supply of milk.
Milk: Nature’s Wellness Drink
Drinking lowfat or fat free milk each day is one simple step everyone can take toward achieving overall wellness. Milk is a nutrient-laden liquid that supplies many of the vitamins and minerals that Americans fail to get enough of in their daily diets. Each glass of milk is packed with nine essential nutrients: calcium, vitamin D, protein, phosphorus, riboflavin, vitamin B-12, vitamin A, potassium and niacin. Studies suggest that milk drinkers tend to have healthier diets and are likely to be leaner than people who drink little or no milk.
“You can feel good drinking milk and serving it to your family, because it’s one of the most nutrient-packed beverages you can buy,” said Dawn Clausing, R.D. of the Mid-Atlantic Dairy Association. “And at less than a quarter a glass, milk supplies more nutrients per penny than virtually any other drink.”
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New Face of Wellness
The Drink Well. Live Well. Campaign is drawing attention to the wellness benefits of milk and the unique attributes of being a milk drinker. A new report entitled “The New Face of Wellness: A Look at America’s Milk Drinkers” documents the science-based benefits of drinking milk. Milk drinkers may have a health edge, giving Americans more reason to get the recommended three glasses of lowfat or fat free milk each day. Decades of studies show that milk drinkers have stronger, denser bones and drinking milk is one of the easiest and most efficient ways to increase calcium and vitamin D, which has been shown to reduce the chances of bone fractures.
Milk is low in sodium and high in potassium – a valuable combination for healthy blood pressure. Milk is also one of the richest sources of calcium and vitamin D. Plus, two government health claims recognize fat free milk as linked to reducing the risk of hypertension or high blood pressure, and stroke.
Wellness Role Models
Perhaps the most powerful testaments for milk are the Milk-Mustached actors, athletes, models and musicians who have been part of the popular campaign. It’s no coincidence that these healthy and fit celebrities bring to life the true meaning of wellness.
Christie Brinkley and Naomi Campbell helped launch the original campaign, and more recent additions to the roster have included Heidi Klum, Brooke Shields, Marg Helgenberger, Rihanna, Miley Cyrus, Taylor Swift and Trisha Yearwood. After more than a decade, these famous milk-drinking role models continue to embody the concept of living well. Now, Baltimore residents have the chance to join the famous faces of wellness and pose for their own souvenir Milk Mustache photo at events hosted in their city.
Share Your Steps Toward Wellness
Wellness is about the easy things you can do every day to help balance your life. Baltimore residents can visit whymilk.com for tips from real Americans on how they pursue wellness and to share the steps they take to achieve wellness. In addition, visitors can download the “New Face of Wellness” report, learn more about the iconic Milk Mustache Campaign, and the health advantages of being a milk-drinker.

Official Website: http://www.whymilk.com