Milk Mustache Mobile Tour Hosts Free Events for Springfield Families! July 31, 2010

The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

On July 31st, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Springfield hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

SPRINGFIELD EVENT & DETAILS:
• Saturday, July 31, 2010
Ozark Empire State Fair, Gate 5A
11:00 a.m. – 4:00 p.m.
ON-SITE ACTIVITIES:
At the “Milk the Moment” Tour events in Springfield residents can:

• Pose for celebrity-inspired souvenir Milk Mustache photos
• Enter the “Milk the Moment” contest for a chance to win a trip to San Francisco for a family dinner with Milk Mustache celebrity and chef Tyler Florence
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Sample ice-cold lowfat and fat free milk from local dairies: Braum’s Ice Cream & Dairy Stores, and Hiland Dairy
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian, Jenny Earley, about the benefits of milk and how it can help build strong families
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Shannon Traeger at 312-988-2282 (office), 952-486-3778 (cell), or straeger@webershandwick.com.