Milk Mustache Mobile Tour Host Free Event for Grand Rapids Families! June 23, 2010

MILK MUSTACHE TOUR HOSTS FREE EVENTS TO ENCOURAGE GRAND RAPIDS MOMS TO
‘MILK THE MOMENT’
The 2010 Milk Mustache Mobile Tour Urges Grand Rapids Area
Residents to Build Strong Families

WHAT:
The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From June 23-25 the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Grand Rapids hosting free local events that feature a variety of fun and educational activities for the entire family.

GRAND RAPIDS EVENT SCHEDULE & DETAILS:

Wednesday, June 23
Muskegon Summer Celebration Community Picnic
4 p.m. - 8 p.m.

Thursday, June 24
John Ball Zoo Society
1 p.m. - 4 p.m.

Friday, June 25
John Ball Zoo Society
1 p.m. - 3 p.m.

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in Grand Rapids residents can:

• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with a local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Country Fresh and Prairie Farms Dairies
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Megan Greve at 414-828-2238 or mgreve@webershandwick.com.