Milk Mustache Mobile Tour Comes to Des Moines! August 12, 2010

The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From August 13-15, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Des Moines hosting free events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner experience with Milk Mustache celebrity and chef Tyler Florence.

DES MOINES EVENT SCHEDULE & DETAILS:
Friday, August 13
Iowa State Fair (Grand Concourse)
9 a.m. – 6 p.m.
Saturday, August 14
Iowa State Fair (Fun Forest)
9 a.m. – 6 p.m. Sunday, August 15
Iowa State Fair (Fun Forest)
9 a.m. – 6 p.m.
ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in Des Moines, residents can:

• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Sample ice-cold lowfat and fat free milk from local dairies: Anderson Erickson Dairy, Land O’Lakes and Roberts Dairy
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with a local registered dietitian about the benefits of milk and how it can help build strong families
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities
• Share how they “Milk the Moment” with their family for a chance to win a trip for four to San Francisco for a family dinner with celebrity and chef Tyler Florence

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Jenny Ferm at 312-988-2311 (office), 630-391-1986 (cell), or jferm@webershandwick.com.