Milk Mustache Mobile Tour Comes to Chicago! July 23, 2010

The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From July 23 – July 27 the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Chicago hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

CHICAGO EVENT SCHEDULE & DETAILS:

Friday, July 23 Lincoln Park Zoo 2001 N Clark St Chicago, IL 60614 Time: 1:00 P.M. – 3:00 P.M. 6:00 P.M. – 8:30 P.M.

Saturday, July 24 Chicago Summer Dance Grant Park, Spirit of Music Garden 601 S. Michigan Ave Chicago, IL 60605 Time: 5:30 P.M. – 9:30 P.M.

Sunday, July 25 Brookfield Zoo 3300 Golf Road Brookfield, IL 60513 Time: 12:20 P.M. – 2:30 P.M. 3:00 P.M. – 5:00 P.M.

Monday, July 26 Thompson Center 100 W Randolph St. Chicago, IL 60601 Time: 11:00 A.M. – 1:00 P.M.

Tuesday, July 27 Alexian Field Flyers Baseball Game 1999 S. Springinsguth Rd. Schaumburg, IL 60193 Time: 5:30 P.M. – 7:30 P.M

ON-SITE ACTIVITIES: At the “Milk the Moment” Tour events in Chicago residents can: • Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence • Pose for celebrity-inspired souvenir Milk Mustache photos • “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity • Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices • Interact with local registered dietitian Melissa Dobbins about the benefits of milk and how it can help build strong families • Sample ice-cold lowfat and fat free milk from local dairies: Kemps, LLC; Dean Foods; Lactaid/HP Hood; Bareman Dairy, Inc.; Prairie Farms Dairy, Inc.; Swiss Valley Farms, Inc.; Nestle USA, Inc. • Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION: For more information visit http://whymilk.com or contact Kelly Magnus at 312-988-2215 (office), 262-844-7377 (cell), or kmagnus@webershandwick.com