Milk Mustache Mobile Milk the Moment Tour April 23, 2010

From Friday, April 23 to Saturday, April 24, the 2010 Milk Mustache Mobile Milk the Moment Tour will be cruising through Columbia hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they milk the moment at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity. Come visit us at the following FREE events: EDVenture Childrens Museum 211 Gervais Street Columbia, SC 29201 DATE: Saturday, April 24, 2010 Time: 11:00-3:30pm Frankies Fun Park 140 Parkridge Drive Columbia, SC 29212 DATE: Friday, April 23 Time: 11:00-2:00pm While in Columbia, were hosting free, fun and educational activities for the entire family. The tour also offers moms a chance to share how they milk the moment at dinnertime for a chance to win an unforgettable family dinner experience with celebrity chef Tyler Florence. On-site at local events resident can: At the Milk the Moment Tour events in Columbia residents can: Enter the Milk the Moment contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence Pose for celebrity-inspired souvenir Milk Mustache photos - Aim toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices - Interact with local registered dietitian about the benefits of milk and how it can help build strong families Sample ice-cold lowfat and fat free milk from local dairies: PET Dairy and Coburg Dairy Pass the Gallon through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk - Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities For more information contact: Suzanne Block 312-988-2310 (Office) 617-824-0981(Cell) sblock@webershandwick.com