Milk Mustache Mobile "Milk the Moment" Tour April 12, 2010

From Friday, April 23 to Saturday, April 24, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Columbia hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity.

Come visit us at the following FREE events:

EDVenture Children’s Museum
211 Gervais Street
Columbia, SC 29201
DATE: Saturday, April 24, 2010
Time: 11:00-3:30pm

Frankie’s Fun Park
140 Parkridge Drive
Columbia, SC 29212
DATE: Friday, April 23
Time: 11:00-2:00pm

While in Columbia, we’re hosting free, fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner experience with celebrity chef Tyler Florence.

On-site at local events resident can:

At the “Milk the Moment” Tour events in Columbia residents can:
• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: PET Dairy and Coburg Dairy
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

For more information contact:
Suzanne Block
312-988-2310 (Office)
617-824-0981(Cell)
sblock@webershandwick.com