Method Products, Inc.: Game Changing Lessons from a Cradle-to-Cradle Company December 10, 2009

Many of us endeavor to be green and sustainable even though the definitions of these concepts are ever changing as the industry develops. Method, a home care and personal care products company, has gone to the heart of sustainability when they chose to become a cradle-to-cradle certified company. Join Drummond Lawson, Green Giant (aka Sustainability + Material Scientist) who will share Method's strategies behind their success in becoming one of the fastest growing private companies in the country.

You will learn and take away the following:
* What are the business benefits of making sustainability central to corporate ethos and branding through Method's story of incorporating their sustainability strategy into their culture and product design globally.
* How sustainability and cradle-to-cradle design are the new frontier of innovative product and corporate strategy.
* The positive effects of transparent branding on the authenticity of a company.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php