meshmarketing 12 November 7, 2012

The holy grail for content marketers: Developing high-quality, meaningful content that also embodies the best practices of search and social, and doing it in a way that operationalizes the process within the customer life cycle. In this session, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will discuss strategies for making this gold standard a reality in your content projects. Whether you work in Marketing or Public Relations, understanding how your customers discover, consume and engage with content will help you optimize your digital marketing and communications across the customer lifecycle. In this session you will learn how to:

• Develop a hub and spoke model of optimized and socialized content publishing

• Map content types to phases of the buying cycle

• Operationalize search and social within the customer life-cycle

• Determine when certain types of content are best