Media Rules! September 19, 2008

Gain new insights to survive and thrive in a social media universe. Learn and leverage new online tools to ensure success and strengthen your organization's online presence. In this training you will learn to engage potential audience, understand the framework of these powerful online tools to help you distinguish your organization from the rest.

In this training you will learn:

* An understanding of the (new) challenges organizations face when trying to reach and engage audiences in an increasingly complex communications environment.

* Practical tips for how to use emerging technologies and platforms - blogs, podcasts, video, social networks, etc. - to expand your reach and influence.

* Case studies and best practices from a variety of different industries -- basically, highlights from the people who really get it and do it right.

* Ideas you can take back to your desk right now and get started working on.

Trainer Brian Reich is a Principal at EchoDitto, an online shop that creates vibrant communities online and empower people through the creative use of emerging technologies. He was previously the Director of New Media at Cone Inc, a brand strategy and communications agency in Boston, and a Senior Strategic Consultant for Mindshare Interactive Campaigns, an interactive agency which helped many leading corporations, associations, non-profit organizations and governmental entities leverage the communication opportunities created by technology.

Official Website: http://www.newstips.org