Media Relations in the Digital Age August 2, 2009

Are you armed with the skills to engage stakeholders through various media platforms?
Do you know the best practices to establish positive relationships with key players on online platforms?
How can you incorporate digital element in your current media relations strategy to obtain greater reach & strengthen corporate reputation?
This 2-day “Media Relations in the Digital Age” conference will equip you with the up-to-date strategies in delivering key messages to your stakeholders and target audience through an effective use of both traditional and new media. Hear how Yahoo!, Dow Jones, BASF, RTHK, etc. adopted new media channels for an all-rounded media relations strategy. Attain strategies in fostering blogger relations and be informed of thepotential risks arising from new media engagement. Engage in lively panel discussions on “Citizen Journalism”, “What the Media Wants” and “Media Convergence” and glean perspectives from diverse group of experts on these topics.

For more details, please visit http://www.conferences.com.sg/S1346-SMR7-60v-L.pdf
or http://www.conferences.com.sg/conf-smr7.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.

Official Website: http://www.conferences.com.sg/S1346-SMR7-60v-L.pdf