Media Luncheon -- From News Cycle to Spin Cycle: What I learned working both sides of the pitch March 4, 2009

We often hear that the best public relations professionals are former reporters, so who better
to provide insight than those who have left journalism to work on the PR side of the pitch?
Our panel will share the lessons they've learned and some of the best and worst pitches they've received--or sent.

Join Business Wire for lunch and a panel discussion
with former journalists turned PR pros.

RSVP to Lauren.Linscheid@businesswire.com by 3/2/09.

Speakers:
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Marty McOmber, Communications Director, Casey Family Programs
Chris Elliott, Group Manager, Weber Shandwick
David Postman, Senior Media Relations Manager, Vulcan
Monika Maeckle (Moderator), Vice President of New Media, Business Wire

Official Website: http://tinyurl.com/dywbzy