Matthew Mezey, CILIP Update's News Editor, offers his unique insights into how to raise your own profile, and your information service's, through optimal use of publicity and media relations:
* PR: from the traditional approach to the emerging 'PR 2.0' approach
* How to write an effective press release and avoid common pitfalls
* The do's and don'ts of getting your message over to the key LIS journalists and bloggers
* 'Linkbait' and optimising PR content for the web; assessing its impact with metrics
* Using PR tips to raise your department's profile within your organisation
Official Website: http://www.cilip.org.uk/training/calendar/bydate/November08/CLSIGProfessionalDevelopmentClubMediaPRforInformationProfessionals.htm
Added by tomroper on October 8, 2008