Measuring PR in the Digital Age Workshop (Hong Kong) December 1, 2010

Social Media: Yes, we have seen its prowess in generating talk for or against brands. We have also seen how it has become today’s new dominant media player. Many even touted it as the most effective media platform communicators should leverage on.
But exactly, how effective is it in helping PR practitioners meet corporate communications goals?
How then, can they justify budgets placed in new media PR strategies, and quantify its returns?
Traditional PR measurement metrics like AVEs, have long been established and polished through time. Beyond familiar tools, differing attributes and new measurement techniques are required by PR practitioners to ensure accountability of this elusive media. With old remaining relevant, and new increasingly important, they must now be able to evaluate both media channels for a holistic assessment of communications effectiveness.
This 2-day workshop on “Measuring PR in the Social Media Age” will cover methodologies with an emphasis on social media valuation. Learn how to set the right measurement objectives; evaluate effectiveness of your PR strategies via opinions and behavioural change; analyse data collected and quantify social media ROI in Blogs, Microblogs and Social Networking sites. Pick up cost-effective tools to measure what matters, and take a glimpse into the future of media measurement and uncover how it will impact PR assessment methods. Lastly, find out how you can further improve your current online and offline strategy after evaluating their effectiveness for a comprehensive communications strategy!
Seize this Opportunity to Harness Yourself with Current Social Media PR Evaluative Techniques to Justify New Media Budgets & Success Today!

For more details, please visit http://www.conferences.com.sg/ws-spr11.htm

For more information, please email Ms Jade Lee at jadelee@conferences.com.sg or call us at +65 6372 2201

Official Website: http://www.conferences.com.sg/S1373-SPR11-02A-L.pdf