Measure Up! Corporate Marketing Metrics Demystified September 24, 2008

At the September 24th NorCal BMA Networking Luncheon, you'll take part in an interactive discussion led by Joseph Barton, Senior Marketing Manager at Seagate Technologies. Joseph will focus on how to develop marketing metrics for your organization, taking you step by step through the business processes that should be measured and how to measure them. How do you identify the stake holders and define roles and responsibilities? How do you create you own marketing metrics? How do you define your next steps? You'll get all the answers at this luncheon presentation.

No matter how you slice it, your marketing budget will depend on how well you can measure the results of your marketing activities. Metrics, though essential to marketers, are often mystifying. How do you get started and what do you measure? If you already have measurement in place how do you know where to make improvements?

Whether you're at a small startup or a large multinational corporation, you'll leave with the critical methodology needed to take your corporate marketing and your company to the next level.

Members $40, Non-members $53.

Official Website: http://norcalbma.org