Measure Up June 5, 2011

The Art & Science of Integrating Traditional & Social Media Marketing.
2011 Focus: Making social media analytics a key component of an integrated marketing measurement process. Measure Up, is the world’s most comprehensive cross-dimensional view of marketing measurement best practices. With a focus on return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically, Social Media, this event explores analytics across the entire marketing mix and incorporates those results into marketing strategies and tactics to drive higher revenue, profit and brand share

Official Website: http://www.iirusa.com/measureup/welcome-page.xml